McDonald's, Golden Arches, and Andrew Tan's townships

The local McDonald's franchise reported negative growth at the time our economy is expanding, considering further that our expansion is largely due to consumption. Picture more OFW's remitting money and their families having weekly budget for fast food, but local McD is not getting any benefit in terms of increasing profit out of it.

This regression of McD should also be placed side by side with JFC's report of high growth. Are the local McD stores raising their white flag of surrender to the Happy Bee? Jollibee is taking all the gains without leaving anything for McDo?

Why is this? One reason is probably. Andrew likes to complete his "townships," and a McDonald's store in a cluster of expensive condominiums and office buildings is a valuable chip for Dr. Tan. A chip that he utilizes for the 'bigger picture.'

Megaworld is even using a McDo store as a selling point, and AGI will build it, even if the store is not warranted initially given the small foot traffic (one first requirement for scouting for fast food location is high foot traffic). 

And so these stores may not be earning at all, but it would make the real estate around it more expensive. So, bad for Golden Arches (the company that holds the franchise for McD globally), but still good overall for AGI. 

But for long-term, AGI must still plan for Golden Arches to grow as well. I wonder though how AGI would resolve to show promise for Golden Arches as a subsidiary. Its marketing is still robust, commercials creative, and it is still differentiating itself from Jollibee as 'more premium' fast food alternative. Would this be effective in the end?